{"id":1008,"date":"2019-11-04T13:35:23","date_gmt":"2019-11-04T12:35:23","guid":{"rendered":"http:\/\/kepmail.ch.merlin.ch-meta.net\/wordpress\/ueber-kep-mail\/ziele\/"},"modified":"2025-07-14T09:06:41","modified_gmt":"2025-07-14T07:06:41","slug":"buts","status":"publish","type":"page","link":"https:\/\/www.kepmail.ch\/fr\/kepmail-en-bref\/buts\/","title":{"rendered":"Buts"},"content":{"rendered":"

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L\u2019ouverture du march\u00e9 – Concurrence- Proximit\u00e9 clients<\/h2>\n

Buts<\/h1>\n

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L\u2019ouverture du march\u00e9 – Concurrence- Proximit\u00e9 clients<\/h2>\n

Buts<\/h1>\n

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L\u2019ouverture du march\u00e9 – Concurrence- Proximit\u00e9 clients<\/h2>\n

Buts<\/h1>\n

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L\u2019ouverture du march\u00e9 – Concurrence- Proximit\u00e9 clients<\/h2>\n

Buts<\/h1>\n

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L\u2019ouverture du march\u00e9 – Concurrence- Proximit\u00e9 clients<\/h2>\n

Buts<\/h1>\n

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L\u2019ouverture du march\u00e9 – Concurrence- Proximit\u00e9 clients<\/h2>\n

Buts<\/h1>\n

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L\u2019ouverture du march\u00e9<\/h2>\n

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Actuellement, l\u2019ouverture du march\u00e9 du secteur postal est faible car, uniquement \u00e0 cause de sa taille et de son implantation en Suisse, la Poste continue de profiter de nombreux avantages et privil\u00e8ges que l\u2019on retrouvent notamment dans le domaine des conditions cadres \u00e9conomiques. Aujourd\u2019hui encore on retrouve des cas isol\u00e9s de distorsion flagrante de la concurrence qui sont encore des vestiges de l\u2019\u00e9poque du monopole. On pourrait notamment citer ici l\u2019autorisation g\u00e9n\u00e9rale de rouler la nuit pour la Poste ou le traitement pr\u00e9f\u00e9rentiel des envois postaux lors du d\u00e9douanement.<\/strong><\/p>\n

Bien que l\u2019ouverture du march\u00e9 soit aujourd\u2019hui encore tr\u00e8s modeste, plus de 3\u2019000 places de travail \u00e0 temps complet et au moins le double d\u2019emplois \u00e0 temps partiel ont \u00e9t\u00e9 cr\u00e9\u00e9s par les prestataires de courrier priv\u00e9. Avec une telle dynamique du march\u00e9 et le potentiel \u00e9conomique suppl\u00e9mentaire qu\u2019il g\u00e9n\u00e8re, il est maintenant urgent de reporter ces effets sur le march\u00e9 de la poste aux lettres.<\/p>\n

En effet, la diminution jusqu\u2019\u00e0 50g du monopole des lettres est absolument insuffisante et rest\u00e9e sans effet car elle ne lib\u00e8re que 25% du volume total des lettres, et ainsi l\u2019investissement de d\u00e9part pour une infrastructure de distribution \u00e0 maillage serr\u00e9 ne peut en aucun cas \u00eatre rentable pour des prestataires priv\u00e9s.
Dans l\u2019Union europ\u00e9enne le monopole a compl\u00e8tement disparu et l\u2019ouverture totale du march\u00e9 est une r\u00e9alit\u00e9. L\u2019exemple allemand montre que gr\u00e2ce, \u00e0 la lib\u00e9ralisation du march\u00e9 des lettres, plus de 40’000 nouveaux emplois ont pu \u00eatre cr\u00e9\u00e9s.<\/p>\n

De plus, le nombre de prestataires priv\u00e9s actifs sur le march\u00e9 des lettres s\u2019\u00e9l\u00e8ve aujourd\u2019hui \u00e0 plus de 850 entreprises et celles-ci d\u00e9veloppent de plus en plus de nouvelles solutions innovatrices pour la client\u00e8le.<\/p>\n

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Concurrence<\/h2>\n

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L\u2019objectif de KEP+Mail, qui est d\u2019obtenir des conditions commerciales \u00e9quitables pour toutes les entreprises actives sur le march\u00e9, n\u2019est pas encore atteint et sera toujours poursuivi de mani\u00e8re cons\u00e9quente.<\/strong><\/p>\n

Les clients et leurs besoins restent toujours le point de mire de la branche. En tant qu\u2019entreprises ind\u00e9pendantes qui ob\u00e9issent \u00e0 des imp\u00e9ratifs \u00e9conomiques, nos membres s\u2019efforcent toujours d\u2019offrir les meilleures prestations possibles. Le chiffre d\u2019affaires d\u00e9passant le milliard de francs prouve bien que nous avons du succ\u00e8s, malgr\u00e9 le fait que la branche doive faire toujours face \u00e0 des entraves li\u00e9es \u00e0 la r\u00e9glementation.<\/p>\n

Les prestataires priv\u00e9s de services postaux garantissent une couverture totale du territoire pour la prise en charge et la distribution, g\u00e8rent des installations de colis et traitent les remboursements. Les courses directes, la distribution le jour m\u00eame, l\u2019exp\u00e9dition \u00e0 l\u2019\u00e9tranger, le stockage et le d\u00e9douanement ou des solutions fixes d\u00e9finies par branche font aussi partie de leurs prestations. L\u2019innovation, la proximit\u00e9 client et les capacit\u00e9s d\u2019adaptation sont des piliers essentiels pour survivre quotidiennement dans un march\u00e9 difficile.<\/p>\n

De travailler jour et nuit et sur l\u2019ensemble du territoire constitue la garantie de s\u00e9riosit\u00e9 de nos entreprises membres. De Stein am Rhein, Samnaun, Saas Fee, La Rippe ou Brione – il n\u2019y a aucune exception. Avec leurs services ils compl\u00e8tent et am\u00e9liorent le service public existant et contribuent ainsi \u00e0 couvrir l\u2019ensemble des besoins de la population suisse et des entreprises.<\/p>\n

KEP+Mail continue de s\u2019engager pleinement pour l\u2019ouverture totale du march\u00e9, pour l\u2019utilisation commune des installations de cases postales et de bo\u00eetes aux lettres et contribue ainsi grandement \u00e0 la mise en place de conditions \u00e9conomiques et \u00e9cologiques optimales.<\/p>\n

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Proximit\u00e9 clients<\/h2>\n

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Nos entreprises membres sont confront\u00e9es aux exigences du march\u00e9 et doivent fournir les meilleurs services possibles \u00e0 leurs clients. Les prestataires priv\u00e9s de services postaux prennent en charge et livrent sur l\u2019ensemble du territoire, c\u2019est une \u00e9vidence.<\/strong><\/p>\n

Pour cela, les techniques de communication num\u00e9riques et les plus modernes sont utilis\u00e9es. Par exemple, lors de la livraison de colis le destinataire est avis\u00e9 par e-mail ou par sms, la fen\u00eatre de distribution peut \u00eatre choisie par celui-ci et le tra\u00e7age des colis est \u00e9galement assur\u00e9 ainsi que la logistique du retour de l\u2019envoi.<\/p>\n

C\u2019est pr\u00e9cis\u00e9ment dans le trafic international du courrier que les prestataires priv\u00e9s sont des pr\u00e9curseurs dans bien des domaines. Les exemples sont nombreux, comme par exemple les syst\u00e8mes globaux de livraison expr\u00e8s de nuit, la distribution sans document au lieu de d\u00e9p\u00f4t avec surveillance GPS et beaucoup d\u2019autres encore.<\/p>\n

Les installations simples, ind\u00e9pendantes des clients, pour le d\u00e9p\u00f4t ou la prise en charge destin\u00e9es aux particuliers ou aux entreprises signifient des liens \u00e9troits avec la client\u00e8le.<\/p>\n

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